Confidence, Credibility, and Recognition
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We help organisations communicate about sustainability with confidence and integrity.
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By upholding four core standards of transparency, accountability, fairness, and honesty, signatories gain independent validation, tailored guidance, and ongoing support.
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The result is reduced reputational risk, stronger governance, and greater trust among investors, customers, and employees.
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Together, we’re raising the standard for sustainability communication and ensuring responsible practice is recognised and rewarded.
TRUSTED BY INDUSTRY LEADERS
See how leading organisations are setting a new benchmark for transparent, responsible communication. Read more case studies here.
“Signing the Charter gave us confidence in our sustainability messaging. The independent validation has strengthened our reputation and reassured both customers and colleagues that our communications are credible and responsible.”
“The guidance and reviews have been invaluable. The Anti-Greenwash Charter helped our team communicate with greater clarity and accountability, ensuring every claim is backed by evidence and reducing the risk of being misunderstood.”
“Joining The Anti-Greenwash Charter has demonstrated to our stakeholders that we take integrity seriously. It’s helped us build trust, protect our reputation, and be recognised as a leader in responsible communication within our industry.”
How It Works
Joining the Charter is straightforward, supportive, and designed to recognise and strengthen your responsible approach to communication.
1. Application and Assessment
We start with a review of your current communications, media presence, and regulatory history to confirm your suitability as a signatory.
2. Development and Approval
You’ll work closely with our team through a structured period of content reviews, training, and the creation of your own Green Claims Policy.
3. Recognition and Verification
Once approved, you’ll earn recognised signatory status and your unique Charter logo, supported by ongoing campaign reviews and guidance.
Our Signatories
Our signatories are forward-thinking organisations leading the way in transparent, credible, and responsible communication.
The Charter
By becoming a signatory, your organisation affirms its commitment to four core standards of responsible communication:
1.
Transparency
Clearly communicate the benefits of your product or service, ensuring no important information is concealed or omitted.
2.
Accountability
Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.
3.
Fairness
Use fair, clear, and unambiguous language when making comparisons with other products or organisations.
4.
Honesty
Make specific, truthful statements about your progress, and ensure your actions align with your promises.
Insights and Impact
Explore real-world case studies and guidance on what responsible communication looks like, and why it matters​. Read all here.
Why Every Supplier Needs a Credible Green Claims Policy
The Procurement Act raised the bar on sustainability integrity. Learn why suppliers need credible Green Claims Policies to stay compliant.
The Meaning Behind the Mark
Discover how The Anti-Greenwash Charter logo symbolises listening, sustainability, and integrity; and what it means for signatories.
What If Sustainability Communication Actually Worked?
How clear, honest communication could unlock faster decisions and real climate progress. A vision from The Anti-Greenwash Charter.