TRUSTED BY INDUSTRY LEADERS
Our signatories are forward-thinking organisations leading on sustainability.
How It Works
Joining the Charter is straightforward, supportive, and built around recognising your responsible approach.
Application & Assessment
We begin with a review of your current sustainability communications, presence, and history — shaping the right pathway for your organisation.
Development & Approval
Work closely with our experts through a structured period of content reviews, training, and the creation of a bespoke Green Claims Policy.
Recognition & Guidance
Once approved, you’ll gain certified signatory status, backed by continuous support, campaign reviews, and guidance to maintain high standards.
What Signatories Say
See how leading organisations are setting the benchmark for credible, responsible sustainability communication.
“We no longer second-guess our messaging. The Charter gave us clear, expert guidance — and the confidence to stand up for responsible communication.”
“Working with the Charter helped us align our claims with the highest standards — showing clients, regulators, and our team that we walk the talk.”
“The Charter helped us raise the bar for transparency in the construction industry. It’s become a key part of how we build trust — and win contracts.”
The Charter
By becoming a signatory, your organisation pledges to uphold these four core standards of responsible communication:
1.
Transparency.
Clearly communicate the sustainability benefits of your product or service, ensuring no important information is concealed or omitted.
2.
Accountability.
Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.
3.
Fairness.
Use fair, clear, and unambiguous language when making comparisons with other products or organisations.
4.
Honesty.
Make specific, truthful statements about your sustainability efforts, and ensure your actions align with your promises.
Insights and Impact
Explore real-world case studies and guidance on what good sustainability communication looks like — and why it matters. View all here.
EU Pauses Anti-Greenwashing Law: What It Means for Sustainable Communications
The EU’s Green Claims Directive has been withdrawn, weakening legal protection against greenwashing. Discover why independent verification and honest sustainability communications are now more important than ever.
Why Independent Verification Is the Backbone of Honest Sustainability Communications
Discover why claim verification is essential to honest sustainability communications. The Anti-Greenwash Charter explores trusted third-party verifiers and how they help brands build credibility.
The ESG Blind Spot: Why Communications Integrity Matters
Sustainability reporting isn’t enough. Discover how The Anti-Greenwash Charter is tackling ESG’s biggest blind spot—communications. The only movement holding green claims to account.