TRUSTED BY INDUSTRY LEADERS
Our signatories are forward-thinking organisations leading on sustainability.
How It Works
Joining the Charter is straightforward, supportive, and built around recognising your responsible approach.
Application & Assessment
We begin with a review of your current sustainability communications, presence, and history — shaping the right pathway for your organisation.
Development & Approval
Work closely with our experts through a structured period of content reviews, training, and the creation of a bespoke Green Claims Policy.
Recognition & Guidance
Once approved, you’ll gain certified signatory status, backed by continuous support, campaign reviews, and guidance to maintain high standards.
Insights from Signatories
See how leading organisations are setting the benchmark for credible, responsible sustainability communication.
“We no longer second-guess our messaging. The Charter gave us clear, expert guidance — and the confidence to stand up for responsible communication.”
“Working with the Charter helped us align our claims with the highest standards — showing clients, regulators, and our team that we walk the talk.”
“The Charter helped us raise the bar for transparency in the construction industry. It’s become a key part of how we build trust — and win contracts.”
The Charter
By becoming a signatory, your organisation pledges to uphold these four core standards of responsible communication:
1.
Transparency.
Clearly communicate the sustainability benefits of your product or service, ensuring no important information is concealed or omitted.
2.
Accountability.
Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.
3.
Fairness.
Use fair, clear, and unambiguous language when making comparisons with other products or organisations.
4.
Honesty.
Make specific, truthful statements about your sustainability efforts, and ensure your actions align with your promises.
Insights and Impact
Explore real-world case studies and guidance on what good sustainability communication looks like — and why it matters. View all here.
The High Cost of Irresponsible Corporate Communication
From regulatory crackdowns to viral backlash, careless corporate communication can derail strategy and destroy trust. Here’s what can go wrong—and how to avoid it.
The Regulation That Was Meant to Save Us From Lies
As greenwashing rises and regulations stall, trust in corporate sustainability claims hangs in the balance. Here’s why independent tools and radical transparency are more important than ever.
The Most Dangerous Kind of Silence: Why Greenhushing Puts Climate Progress at Risk
On the Futurebuild Podcast, Charlie Martin explains how fear of greenwashing is silencing sustainability messaging—and why radical transparency is key to climate credibility.