Championed by
Industry Leaders
See how leading organisations are setting a new benchmark for transparent, responsible communication. Read more case studies here.
“Signing the Charter gave us confidence in our sustainability messaging. The independent validation has strengthened our reputation and reassured both customers and colleagues that our communications are credible and responsible.”
“The guidance and reviews have been invaluable. The Anti-Greenwash Charter helped our team communicate with greater clarity and accountability, ensuring every claim is backed by evidence and reducing the risk of being misunderstood.”
“Joining the Anti-Greenwash Charter has demonstrated to our stakeholders that we take integrity seriously. It’s helped us build trust, protect our reputation, and be recognised as a leader in responsible communication within our industry.”
The Standards
By becoming a signatory, your organisation affirms its commitment to four core standards of responsible communication:
1. Transparency
Clearly communicate the benefits of your product or service, ensuring no important information is concealed or omitted.
2. Accountability
Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.
3. Fairness
Use fair, clear, and unambiguous language when making comparisons with other products or organisations.
4. Honesty
Make specific, truthful statements about your progress, and ensure your actions align with your promises.
How It Works
Joining the Charter is straightforward, supportive, and designed to recognise and strengthen your responsible approach to communication.
1. Application and Assessment
We start with a review of your current communications, media presence, and regulatory history to confirm your suitability as a signatory.
2. Development and Approval
You’ll work with our team to develop your own Green Claims Policy, with content reviews and training available based on your needs.
3. Recognition and Verification
Once approved, you’ll earn recognised signatory status and your unique Charter logo, supported by ongoing campaign reviews and guidance.
Our Signatories
Our signatories are forward-thinking organisations leading the way in transparent, credible, and responsible communication.
Insights and Impact
Explore real-world case studies and guidance on what responsible communication looks like, and why it matters. Read all here.
Trust Is the KPI That Kills Greenhushing
A trust-led approach to sustainability communication is helping organisations move beyond greenhushing with clarity and credibility.
Building a Trust Strategy for Your Business
A practical guide to building trust through clear sustainability communication, supported by independent standards and expert guidance.
Why Australia’s Built Environment Is Rethinking Sustainability Communication
A new report examines greenwashing risks and sustainability communication in Australia’s built environment sector.