INDEPENDENT · NOT-FOR-PROFIT
Communicate
with confidence
Build responsible sustainability communications
and reduce risk through Green Claims Policies.
Our signatories
In good company
Organisations putting responsible sustainability communications into practice, with independent recognition of their commitment.
Independent recognition
Recognition backed by responsible practice
Our signatory mark shows a public commitment to responsible practice, backed by a published Green Claims Policy and ongoing independent scrutiny. It supports accountability without guaranteeing compliance.
Why the Charter exists
Making responsible communication the standard
Sustainability claims can create reputational and regulatory risk. Clear responsibilities, reliable evidence and consistent processes help organisations communicate more confidently.
As an independent, not-for-profit body, Anti-Greenwash Charter helps organisations build these foundations into everyday sustainability marketing and communications through practical Green Claims Policies.
The value of joining
A practical approach to responsible communication
Reduce risk, support better decisions and demonstrate responsible practice through practical policies and independent oversight.
Reduce risk
Give your teams clearer processes for developing and evidencing sustainability claims, helping identify potential reputational and regulatory issues.
Build team confidence
Develop your Green Claims Policy with our support, giving marketing, communications and sustainability teams a more consistent way to work.
Demonstrate responsible practice
Show leadership and stakeholders the action behind your communications, supported by independent recognition and ongoing reviews.
The process
From commitment to practice
A straightforward, supportive process to assess your starting point, develop your Green Claims Policy and put it into practice.
Understand where you are
We review your existing sustainability communications and relevant history, identifying strengths, risks and opportunities for improvement.
Build your Green Claims Policy
With our support, develop and publish a practical policy covering responsibilities, terminology and evidence requirements, so teams can make more consistent decisions.
Maintain and strengthen your approach
Receive independent recognition and ongoing campaign reviews that add a further layer of scrutiny and help strengthen future communications.
Our principles
Four standards
One commitment
Transparency, Accountability, Fairness and Honesty guide how signatories develop, review and communicate their sustainability claims.
Transparency
Share relevant information openly, including limitations.
Accountability
Make evidence available to support and scrutinise claims.
Fairness
Present claims and comparisons fairly and in context.
Honesty
Be truthful about progress, challenges and commitments.
Signatory perspective
Responsible practice, recognised
“Being a Charter signatory has become a key part of how we demonstrate our responsible approach in tenders: it’s independently verified, not self-declared.”
Fleur Carson, Karndean Designflooring
Read the storyBecome a signatory
Start building confidence in your communications
Strengthen your sustainability communications, manage risk and demonstrate responsible practice with support from AGC.
LATEST INSIGHTS
News and perspectives
Explore the ideas, experiences and conversations shaping more responsible sustainability communications.
EmpCo is now live. So what should your next move be?
EmpCo now applies across the EU. You have audited your claims; now add a public layer of protection and be seen as a responsible communicator.