Confidence in
every claim
Independent recognition for organisations committed
to responsible sustainability communications.
Our signatories
In good company
Organisations taking a more accountable approach to sustainability communications.
Independent recognition
What our signatory badge represents
A visible commitment to responsible sustainability communications, supported by a published Green Claims Policy and independent oversight.
Why the Charter exists
Trust is built on what you can stand behind
Sustainability communications face increasing scrutiny. Organisations need to show not just what they say, but how their claims are developed, evidenced and reviewed.
The Anti-Greenwash Charter provides an independent framework to help organisations communicate responsibly and demonstrate accountability.
The value of joining
Why become a signatory?
A practical framework for improving how your organisation communicates sustainability, with independent recognition of its commitment.
Greater confidence
Build a more consistent, evidence-led approach to sustainability claims.
Independent scrutiny
Benefit from external assessment and ongoing campaign reviews.
Credible recognition
Show stakeholders the commitments and processes behind your communications.
The process
A clear path to recognition
Initial assessment
We review your organisation’s communications and regulatory history to establish eligibility.
Policy development
Develop and publish your Green Claims Policy, setting out how sustainability claims are managed.
Independent campaign reviews
Maintain recognition through independent reviews of sustainability communications, with findings that help strengthen future claims.
Our principles
Four standards
One commitment
Transparency
Share relevant information openly, including limitations.
Accountability
Make evidence available to support and scrutinise claims.
Fairness
Present claims and comparisons fairly and in context.
Honesty
Be truthful about progress, challenges and commitments.
Signatory perspective
Why independent recognition matters
“Being a Charter signatory has become a key part of how we demonstrate our responsible approach in tenders: it’s independently verified, not self-declared.”
Fleur Carson, Karndean Designflooring
Read the storyBecome a signatory
Put responsible communication into practice
Explore how the Charter can help your organisation develop a clearer, more accountable approach to sustainability claims.
LATEST INSIGHTS
News and perspectives
Explore the ideas, experiences and conversations shaping more responsible sustainability communications.
EmpCo is now live. So what should your next move be?
EmpCo now applies across the EU. You have audited your claims; now add a public layer of protection and be seen as a responsible communicator.