Confidence in
every claim
Helping organisations build responsible sustainability communications through Green Claims Policies.
Our signatories
In good company
Organisations putting responsible sustainability communications into practice.
Independent recognition
Recognition backed by responsible practice
Our signatory mark reflects a published Green Claims Policy and a commitment to ongoing independent review.
Why the Charter exists
Making responsible communication the standard
Credible sustainability claims need more than good intentions. They need clear responsibilities, reliable evidence and consistent processes.
We help organisations build these foundations into their everyday marketing and communications.
The value of joining
A practical approach to responsible communication
Develop the policies, processes and confidence to communicate sustainability responsibly, with independent support along the way.
Practical foundations
Put clear responsibilities, consistent terminology and reliable evidence at the heart of your communications.
Ongoing support
Develop your Green Claims Policy with our support and benefit from ongoing independent campaign reviews.
Independent recognition
Show stakeholders the responsible practices behind your sustainability communications.
The process
From commitment to practice
A supportive process that helps you assess your starting point, develop your Green Claims Policy and put it to work.
Understand where you are
We review your existing sustainability communications and relevant history, identifying strengths, risks and opportunities for improvement.
Build your Green Claims Policy
With our support, develop and publish a practical policy covering responsibilities, terminology and evidence requirements, giving teams a consistent approach to responsible communication.
Maintain and strengthen your approach
Receive independent recognition and ongoing campaign reviews, with feedback that helps improve future communications.
Our principles
Four standards
One commitment
Transparency, Accountability, Fairness and Honesty guide how signatories develop, review and communicate their sustainability claims.
Transparency
Share relevant information openly, including limitations.
Accountability
Make evidence available to support and scrutinise claims.
Fairness
Present claims and comparisons fairly and in context.
Honesty
Be truthful about progress, challenges and commitments.
Signatory perspective
Responsible practice, recognised
“Being a Charter signatory has become a key part of how we demonstrate our responsible approach in tenders: it’s independently verified, not self-declared.”
Fleur Carson, Karndean Designflooring
Read the storyBecome a signatory
Put responsible communication into practice
Build a clearer, more consistent approach to sustainability marketing and communications with support from AGC.
LATEST INSIGHTS
News and perspectives
Explore the ideas, experiences and conversations shaping more responsible sustainability communications.
EmpCo is now live. So what should your next move be?
EmpCo now applies across the EU. You have audited your claims; now add a public layer of protection and be seen as a responsible communicator.