Communicate
with confidence
Communicate sustainability progress responsibly
and reduce risk with a Green Claims Policy.
Our signatories
In good company
Organisations recognised for their commitment to responsible sustainability communications.
Independent recognition
Recognition built on accountability
Our signatory mark recognises organisations that publish a Green Claims Policy and undergo regular independent campaign reviews.
Why the Charter exists
Making responsible communication the standard
Sustainability claims carry reputational and regulatory risks. Clear responsibilities, reliable evidence and consistent processes help manage them.
AGC is an independent, not-for-profit programme helping organisations embed these practices through Green Claims Policies.
The value of joining
Responsible communication, in practice
Reduce risk and demonstrate accountability through clear policies and independent oversight.
Reduce risk
Identify issues before publication through clear approvals and independent scrutiny.
Build team confidence
Give teams a shared framework for informed decisions, with practical guidance.
Demonstrate responsible practice
Show your commitment through a published Green Claims Policy, independent recognition and ongoing reviews.
The process
From commitment to practice
Assess your starting point, publish a Green Claims Policy and put it into practice.
Explore our Green Claims Policy template
Understand where you are
We review your communications and relevant history to identify strengths and risks.
Build your Green Claims Policy
Develop and publish a policy covering responsibilities, terminology and evidence.
Maintain and strengthen your approach
Receive independent recognition and campaign reviews to strengthen future communications.
Our principles
Four standards
One commitment
Transparency, Accountability, Fairness and Honesty guide our approach.
Transparency
Share relevant information, including limitations.
Accountability
Provide evidence to support claims.
Fairness
Present claims fairly and in context.
Honesty
Be truthful about progress and challenges.
Signatory perspective
Responsible practice, recognised
“Being a Charter signatory has become a key part of how we demonstrate our responsible approach in tenders: it’s independently verified, not self-declared.”
Fleur Carson, Karndean Designflooring
Read the storyBecome a signatory
Communicate with confidence
Build responsible communications practices with AGC’s support.
LATEST INSIGHTS
News and perspectives
Ideas and perspectives on responsible sustainability communications.
EmpCo is now live. So what should your next move be?
EmpCo now applies across the EU. You have audited your claims; now add a public layer of protection and be seen as a responsible communicator.
EmpCo Is Coming. The Brands Already Doing This Well Have Nothing to Fear
Nine purpose-led brands including COOK, Huel and Tony’s Chocolonely on how confident, evidence-based sustainability comms build lasting trust.