The Anti-Greenwash Charter is an independent, not-for-profit signatory programme for responsible marketing and communications. As a certified signatory, you publish your Green Claims Policy, your communications are reviewed against it independently, and you earn your Charter mark. We are not a regulator or a consultancy. Our focus is clear and specific: how you communicate responsibly, and how you prove it.
Signed by Leading
Organisations
See how certified signatories are setting a new standard for transparent, responsible communication. Read more case studies here.
“As a B Corp, we already hold ourselves to rigorous standards. Signing the Charter complements that commitment by bringing the same scrutiny to our communications, so how we communicate is as trusted and well-evidenced as what we do.”
“Becoming a certified signatory gave us confidence. The independent validation has strengthened our reputation and reassured both customers and colleagues that our communications are credible and responsible.”
“Joining The Anti-Greenwash Charter has demonstrated to our stakeholders that we take integrity seriously. It’s helped us build trust, protect our reputation, and be recognised as a leader in responsible communication within our industry.”
How It Works
Becoming a certified signatory is straightforward and designed to strengthen and validate your approach to communication.
1. Application and Assessment
We start with a review of your current communications, media presence, and regulatory history to confirm your suitability as a signatory.
2. Development and Approval
You’ll work with our team to develop your own Green Claims Policy, with content reviews and training available based on your needs.
3. Recognition and Verification
Once approved, you’ll earn recognised signatory status and your unique Charter logo, supported by ongoing campaign reviews and guidance.
The Standards
By becoming a signatory, your organisation affirms its commitment to four core standards of responsible communication:
1. Transparency
Clearly communicate the benefits of your product or service, ensuring no important information is concealed or omitted.
2. Accountability
Substantiate your claims with accurate, empirical evidence that is regularly evaluated. Share verifiable facts, figures, and statements.
3. Fairness
Use fair, clear, and unambiguous language when making comparisons with other products or organisations.
4. Honesty
Make specific, truthful statements about your progress, and ensure your actions align with your promises.
Our Signatories
Join our growing community of certified signatories already publicly committed to responsible communication.
Insights and Impact
Explore real-world case studies and guidance on what responsible communication looks like, and why it matters​. Read all here.
Why Responsible Communicators Need To Act Now
The organisations doing things right have the most to gain from making it visible. Here is why signing The Anti-Greenwash Charter matters.
Naked Paper Sets a New Standard for B Corp Consumer Brands
Naked Paper becomes the first B Corp subscription brand to sign The Anti-Greenwash Charter, committing to transparent sustainability comms.
Trust Is the KPI That Changes the Conversation
Greenhushing is a trust problem. See how organisations can replace silence with credible, confident communication.