GREENWASH AWARENESS TRAINING
Train Your Team to Communicate Responsibly
Greenwashing poses serious risks for businesses, from reputational damage to regulatory action. At the same time, communicating genuine sustainability progress offers a powerful opportunity to build trust and competitive advantage.
Our Greenwash Awareness Training gives your team the practical tools to avoid greenwashing, understand the latest UK and EU regulations, and embed responsible communication practices across your organisation.
Modules.
This training is designed for marketing, communications, and PR teams, as well as sustainability and ESG professionals. It is also valuable for senior leaders and compliance managers responsible for overseeing how their organisation communicates its environmental and sustainability commitments.
Module 1: Business Context
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Opportunities and threats in responsible communication
Module 2: Sustainability Communications 101
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Jargon busting
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Understanding your audience
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Speaking their language
Module 3: Guidelines & Regulations
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UK Green Claims Code
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EU Green Claims Directive
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Relevant industry-specific frameworks
Module 4: Greenwashing
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How it shows up in practice
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Case studies and examples
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How to avoid it
Module 5: Implementing a Green Claims Policy
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Key requirements
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Practical tips and advice
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Embedding responsible practice in your organisation
Outcomes.
By completing the training, participants will gain:
- A clear understanding of the risks and challenges of greenwashing
- Practical strategies for making responsible sustainability claims
- Guidance on relevant UK and EU regulations
- Real-world case studies highlighting pitfalls and best practice
- Actionable steps for creating and embedding a Green Claims Policy
Details.
- Format: Two live online sessions (2 hours each, one week apart)
- Style: Interactive workshops with real-world examples and discussion
Register Your Interest.
If you’re interested in finding out more about our training programme, complete the following form and one of our team will get back to you.
“Clear, practical, and genuinely useful. It completely changed how we think about sustainability messaging.”