GREENWASH RESEARCH

Greenhushing in the Built Environment: Silence Is Costing Credibility

New research reveals the reputational risks of staying quiet on sustainability. This landmark report—based on insights from 277 industry professionals and 2,800 UK consumers—uncovers how fear of greenwashing is leading to a damaging trend of “greenhushing.” Discover the findings, key statistics, and practical solutions for rebuilding confidence and credibility in sustainability communications across the built environment.

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