Insights and Impact

The EU’s Green Claims Directive has been withdrawn, weakening legal protection against greenwashing. Discover why independent verification and honest sustainability communications are now more important than ever.

Discover why claim verification is essential to honest sustainability communications. The Anti-Greenwash Charter explores trusted third-party verifiers and how they help brands build credibility.

Sustainability reporting isn’t enough. Discover how The Anti-Greenwash Charter is tackling ESG’s biggest blind spot—communications. The only movement holding green claims to account.

Corporate greenwashing is undermining climate action—but transparency is a powerful opportunity. In this interview, Charlie, CEO of The Anti-Greenwash Charter, explains why organisations must move beyond compliance and embrace honesty as a competitive advantage.

The UK’s Digital Markets, Competition and Consumers Act 2024 gives regulators new power to penalise greenwashing. Learn how this law changes sustainability marketing—and what your brand needs to do now.

As AI reshapes sustainability communications, tools like truMRK offer a vital way to verify green claims and prevent greenwashing. Discover how responsible AI could protect trust—and the future of honest marketing.

We’ve got big news. The Anti-Greenwash Charter has been formally established as a not-for-profit organisation — and we couldn’t be more excited about what this means for our work, our signatories, and the future of sustainability communications.

The era of vague green claims and misleading eco-badges is rapidly coming to an end — at least in the EU. The EU’s Green Claims Directive is set to introduce tough new rules designed to stamp out greenwashing and restore trust in corporate sustainability claims.

Challenger brands—those shaking up their industries with fresh thinking—have a unique opportunity: to expose weak sustainability claims, lead with radical transparency, and set a new standard.

As demand for sustainable products and services grows, so does scrutiny over claims. Fear of getting it wrong has left many organisations hesitant to communicate their sustainability efforts at all, leading to the rise of greenhushing.