Insights and Impact

cMass | Critical Mass for Sustainability has announced a partnership with The Anti-Greenwash Charter (TAGC), emphasising the crucial role of radical transparency in building trust and driving systemic change in sustainability efforts.

Pollen, a strategy and communications agency, has officially partnered with The Anti-Greenwash Charter to combat misleading environmental claims and promote transparency in sustainability communications.

As interest grows, prospective signatories have raised important questions to better understand the Charter’s implications and benefits. Here are eleven key questions and answers to help clarify what joining The Anti-Greenwash Charter entails.

The explosion of sustainability commitments in recent years has left many companies grappling with unmet targets after addressing the low-hanging fruit.

In today’s world, companies are increasingly aware of the importance of sustainability. However, the fear of being accused of greenwashing has led to a new phenomenon: greenhushing.

The Anti-Greenwash Charter and B Corp verification both aim to guide companies towards real environmental and social impact. However, they approach this goal differently, making them a perfect pair in the fight against greenwashing and for true sustainability.

In the wake of increasing greenwashing scandals, Engineers Without Borders UK (EWB-UK) is stepping up its efforts to promote genuine sustainability in the engineering sector.

Futureproof, a leading sustainability platform, has recently announced a partnership with the Charter. This collaboration marks a significant step in the battle against greenwashing, as both organisations are drive home the message that sustainability claims need to be well evidenced and accurate.

Sentry Doors, a renowned manufacturer in the fire and security door sector, has embarked on a significant journey towards environmental responsibility by becoming a fully recognised signatory of The Anti-Greenwash Charter.

In an industry where sustainability has transitioned from a marginal to a central issue, Select First, under the guidance of Creative Director Tom Bourne, has taken a significant leap.

Industry body TDUK aims to connect the timber supply chain “from sawmill to specifier, and all points in between”. Its other mission aims are to lead best practice, and accelerate a low-carbon future.

In our recent webinar with Futurebuild, we took the temperature of the audience on a number of topics to see how their experiences were reflected in the survey findings.