Insights and Impact

In today’s world, consumers are demanding more from the brands they support, especially around sustainability claims. Organisations are increasingly moving toward proactive disclosure as a strategy to meet these expectations.

Gunnebo Entrance Control (GEC), a global leader in security entrance solutions, has become a signatory of The Anti-Greenwash Charter, reinforcing its commitment to transparency and accountability in sustainability communications.

Karndean Designflooring, a leading supplier of luxury vinyl flooring, has always been at the forefront of innovation and pioneering business practices.

In a world where information spreads faster than ever, corporate communicators hold the power to shape public opinion. The stories they tell can make or break a company’s reputation. But with that power comes responsibility.

One of the Charter’s most important tools in achieving this is the Campaign Review process, which evaluates a signatory’s marketing campaigns or communications to ensure they comply with their Green Claims Policy (GCP).

In today’s business world, trust is everything. As companies compete to showcase their green credentials, the risk of greenwashing—making misleading environmental claims—is higher than ever.

Seneca ESG, a leading provider of sustainability software solutions, has announced its support for The Anti-Greenwash Charter (TAGC). This partnership underscores the critical importance of transparency in Environmental, Social, and Governance (ESG) practices.

cMass | Critical Mass for Sustainability has announced a partnership with The Anti-Greenwash Charter (TAGC), emphasising the crucial role of radical transparency in building trust and driving systemic change in sustainability efforts.

Pollen, a strategy and communications agency, has officially partnered with The Anti-Greenwash Charter to combat misleading environmental claims and promote transparency in sustainability communications.

As interest grows, prospective signatories have raised important questions to better understand the Charter’s implications and benefits. Here are eleven key questions and answers to help clarify what joining The Anti-Greenwash Charter entails.