SIGNATORY STORIES

Stories from
Our Signatories

Discover how our signatories are strengthening their sustainability claims and building trust through The Anti-Greenwash Charter.

MANUFACTURER

Karndean US.

Discover how Karndean US is strengthening trust and transparency by becoming the first U.S. signatory of The Anti-Greenwash Charter.

MANUFACTURER

Gunnebo Entrance Control.

In an industry where invisibility is often the goal—designing security systems to melt into public infrastructure—Gunnebo Entrance Control is stepping into the spotlight for a different reason: transparency.

CONSULTANCY

Whitby Wood.

In a built environment sector flooded with sustainability claims, engineering consultancy Whitby Wood stands out—not for volume, but for rigour. When the UK company signed The Anti-Greenwash Charter, it wasn’t just box-ticking; it was an extension of a deeper cultural shift.

MANUFACTURER

Edward Bulmer Natural Paint.

Founder Edward Bulmer explains how the Charter supports the brand’s mission to challenge greenwashing, protect consumer trust, and bring honesty back to the language of paint.

MANUFACTURER

Karndean Designflooring.

Jamie Shaw, Head of Sustainability, explains how the Charter has supported the company’s risk management, built internal confidence, and ensured that claims are responsibly made and independently verified.

MATERIAL SUPPLIER

Back to Earth.

Back to Earth joined the Charter to demonstrate its commitment to evidence-based sustainability claims in the built environment.

PR & MARKETING AGENCY

Select First.

Marketing agency Select First joined The Anti-Greenwash Charter to promote honest, responsible communications. Founder Tom Bourne explains why they signed up and the impact so far.

TRADE ASSOCIATION

Timber Development UK.

Timber Development UK joined The Anti-Greenwash Charter to ensure transparency in timber sustainability claims. Sustainability Director Charlie Law explains why and the impact so far.