ARTICLES
Insights and Impact
Explore case studies about signatories, real-world impact, and best practices in sustainability communications. Learn from organisations driving positive change.
Professional Services Firms Are Raising the Standard of Sustainability Communication
How Ltt Group, Hattrick and Select First are inspiring clients to embrace independent validation and raise standards in communication.
The Future of Responsible Communication
Highlights from The Future of Responsible Communication event, exploring trust, accountability and leadership in communications.
What Signatory Status Really Means and Why It Builds Trust
What it means to be a Charter signatory and how this commitment strengthens trust in sustainability communication.
How Patagonia’s Progress Report Acts Like a Green Claims Policy
A look at how Patagonia’s 2025 progress report models honest, transparent communication and reflects the standards of the Charter.
The Age of Unfiltered Everything: What Happens When Anyone Can Say Anything?
In a world where anyone can say anything, trust in sustainability claims is eroding; this article explores how we got here.
Why Every Supplier Needs a Credible Green Claims Policy
The Procurement Act raised the bar on sustainability integrity. Learn why suppliers need credible Green Claims Policies to stay compliant.
The Meaning Behind the Mark
Discover how The Anti-Greenwash Charter logo symbolises listening, sustainability, and integrity; and what it means for signatories.
What If Sustainability Communication Actually Worked?
How clear, honest communication could unlock faster decisions and real climate progress. A vision from The Anti-Greenwash Charter.
The Biggest Greenwashing Fines of 2025 and What They Teach Us
A quick look at the biggest greenwashing fines of 2025 and what they mean for ESG communication.
Why Sustainability and Responsible Communication Aren’t the Same Thing
A company can be highly sustainable yet misleading in its messaging—or less sustainable but honest about its limits.
Why I Left the Agency World to Build Trust in Sustainability
In this personal reflection, Charlie Martin shares why he stepped away from agency life to launch The Anti-Greenwash Charter.
The Anti-Greenwash Charter: From One Brief to a Shared Commitment
Discover how The Anti-Greenwash Charter began with a single client brief and became a growing, global movement for clear, credible sustainability communications.